Vendor Central vs Seller Central: which to choose in 2026?

Amazon offers two selling models, and the wrong choice can cost 15 margin points in year one. Vendor Central (1P) where Amazon buys your stock, or Seller Central (3P) where you stay the seller? This comparison decides the question on 7 quantified criteria — margin, price control, chargebacks, tool access — to help you pick the right model for your category, brand and volumes.